SeeInside INC: Optimizing Novel GIS Solutions for Better Decision Making

CIO Vendor The have witnessed a dynamic growth in the geospatial data information sector assisting businesses in bridging the urban-rural digital gap. Largely adopted by the Government and military organizations,the market has observed an escalation in the acceptance of GIS (Geospatial Information System) by the private sector in the field of telecom, infrastructure development and retail. GIS has been viewed as a highly visual intuitive decision making tool assisting stakeholders to address the ever increasing demand for data availability, maintenance, customer service and comprehend the network structure on a real-time basis for better capacity planning. The system digitizes enormous volumes of accumulated geospatial data and processes, stores, translates, analyzes, and manipulates it to offer the requested output. This has resulted in an exponential growth in the volume of geospatial data amalgamated from new technology sources like satellite and airborne digital cameras, GPS, Light Detection and Ranging (LiDAR), and other digital surveying devices. However, this did not act as an immediate catalyst for organizations to adopt imagery and mapping. This domain encounters several challenges, the topmost being the plethora of data repositories and a prolonged turnaround time to collate the data of the designated area. Further more, constant updating of maps is required to reflect the current topographical changes right down to every minute detail. Poised to address these challenges and more, SeeInside INC operating in USA, Middle East and India, the company offers next generation GIS solutions. The rendering of data happens in the hardware itself and the plug-and-play model can be connected to legacy systems functioning on a multitude of formats, defying the ‘rip and replace’ theory there by efficiently saving time and costs. Murli Ramkrishnan, Founder & Group CEO, SeeInside INC, goes on to explain, "Earlier it was an extended process where one would dump the data, stitch the data, geo point it properly,etc. Amidst these processes,even if there is a corrupt vector image, the entire work is in jeopardy. But today we have one of the fastest technologies and every thing is on the fly."

Pioneer in the Geospatial Realm

The company does not just end its services with just that but the survey is a continuous process where it is tallied with the satellite imageries. "The system corroborates and does the correction. That is how we come to a very accurate positioning," reveals Murli. Admittedly, GIS has quite the steep learning curve and the technology will prove to be of limited value in the absence of skilled personnel to manage the system. Spearheading this dilemma, SeeInside boasts of a technically skilled team that has mapped over 132 cities. SeeInside is also one of the largest 360 degree content providers to Google. With Google’s futuristic Street View Technology and the company's team of Google certified photographers, premium quality 360 degree tours for businesses worldwide are created. This technology facilitates immersive, virtual experiences for businesses aiding in attracting and building a loyal customer base achieved with Google certified photographers and a 24x7 efficient support team. Delving deeper into the company's offerings, incepted in 2009, SeeInside proffers Geodesy & Field Surveying Service, Aerial Survey, Cartography, Geospatial data and VR Ad Films and Feature Films. The company has extended its services to some of the well renowned enterprises in Telecom, Defense, Oil & Gas and Chemical Segment such as Adani, DRDO, ISRO, ESSAR, Grasim, Mercedes-Benz, Toyota, Ford, Audi, Eurokids, Harley-Davidson and Hero Group.

Catering to Exhaustive Mapping Requirements

With the assistance of Geospatial data services,the SDM team of professionals has gathered, compiled and updated various geospatial data sets with the objective of creating a comprehensive national to pographic database. This technology has enabled spatial database schema, data dictionary and product catalogue, spatial database management, spatial data analysis,GIS application development and customization, mapping APIs and so on. Previously, stakeholders largely depended on satellite imagery alone. But with technological advancements, Google utilizes several GIS services like satellite imagery, mobile towers and the data collected by Google. This solution can be implemented across a broad range of industries. For instance, traffic patterns are assimilated to predict traffic. The platform can even accurately forecast whether a designated area is
suitable for mining and display the probability of the occurrence of accidents based on the soil, the weather and the history of the place. “The end results are how good you compile your data and make it resourceful, ”affirms Murli. In addition, the company tenders an exhaustive inventory of field survey solutions, including geodetic observation, ground control and field completion. The objective is to supply clients in metropolitan and regional areas with their land development, construction, engineering and mapping requirements. Field surveying and attribution, GPS and geodetic control network design, kinematic GPS leveling& measurement, gravity survey and geoid modeling and geodetic transformation are incorporated within the solution.



Incepted in 2009, SeeInside offers Geodesy and Field Surveying Service, Aerial Survey, Cartography,Geospatialdata and VR Ad Films and Feature Films


In conjunction with these two services, SeeInside leverages their cartography and visualization capabilities comprising of an adept team of GIV professionals with industry rich experience and state-of-the-art design concepts and visualization technologies to form the foundation of the GIS platform. This solution encompasses a comprehensive suite of products and services to choose from; topographic maps vector and raster, aeronautical maps vector and raster, touristic maps vector and raster, photo maps, geographical names database (Gazetteer)and navigable transportation network database.

Playing a Vital Role in the Telecom Sector

Enthralled by their progress in the GIS market,the private telecom sector is a niche segment that SeeInside plays a key role in. The telecom towers are one of the key infrastructure requirements for telecom companies. Earlier, the companies would face setbacks if one of the towers lost connectivity. But Murli explains that with GIS technology and implementation coupled with the assistance of a third party company, SeeInside offers a solution, an integrated platform that shoots down this challenge. This intelligent solution can precisely measure and predict the weather conditions such as soil moisture, temperature, water flows, micro climates, the probability of the tower and equipments for setup getting affected in real-time, ensuring quick decision making. "So there is a very limited manual collation of data or getting influenced by any individual," adds Murli.
Additionally, the telecom industry leverages the solution to categorize the characteristics of each customer. This permits companies to allot resources for promotional activities and marketing campaigns depending on the demand for services in a specific geography. The solution is used primarily for database connections, network tracing, locating customer feedback or the integration to other business systems. The data collated is viewed as data points on a map that can be further processed on the platform to deliver a visual representation translating it into dynamic maps.

Blueprint for the Future

Inspired by GIS technology, SeeInside has dedicated nearly a decade into this industry and envisions itself to continue to contribute to this sector. The company believes that GIS has great potential and intend to test the waters of any field complimenting this technology. The company is certain that with evolving technologies, the world has reached a juncture where virtual reality will be the 'next big thing'transporting people to their destination with a near realistic experience. SeeInside has recently acquired a Transcend VR, a company that operated as a VR specialist as well. Google and Facebook have already invested billions of dollars into the hardware of VR. Google speculates that the usage of laptops will be eradicated over the span of five years. "The transition from desktops to laptops and mobiles will soon embrace the new medium which is the VR space," confirms Murli. SeeInside have perfectly drawn out their journey along the company’s future roadmap and intend on increasing their global footprint. The company envisages penetrating into the Japan market by working with and forging a partnership with a third party company situated in the area.